Today I manage SAR 550K–650K in monthly ad spend from Riyadh. I build your tracking, website, and automation first, then launch campaigns on top, so every riyal becomes measurable.
More than 120 clients in Saudi Arabia and Egypt: from a restaurant with three branches, to a gaming store, to a government entity through Etimad.
Government and semi-government
Restaurants
Hospitality
Real estate
E-commerce
Gaming and retail
Exhibitions and events
Professional services
Technology
Registered supplier on EtimadTenders for government and semi-government entities, with technical and financial proposals.
A selection from 120+ clients in the Middle East. Hover over any logo to see it in color.A selection from 120+ clients in the Middle East.
CHAPTER 01 / 05Chapter one: The problem and the solutionWhat gets lost after the click, the method that fixes it, and who delivers it.
Problem and solution✦After the click✦Infrastructure first✦Then campaigns✦Problem and solution✦After the click✦Infrastructure first✦Then campaigns✦Problem and solution✦After the click✦Infrastructure first✦Then campaigns✦Problem and solution✦After the click✦Infrastructure first✦Then campaigns✦
If you see your business in one of these, you don't need a better ad. You need infrastructure that makes every ad measurable and able to sell.
SYMPTOM 01
Lots of messages. Sales that don't move.
A customer asks on WhatsApp, then disappears. No one replies within minutes, and no one knows which ad they came from.
SYMPTOM 02
A monthly report full of likes.
Reach and engagement go up every month, and revenue doesn't show up on a single line of the report.
SYMPTOM 03
A website that wastes paid traffic.
A slow page on mobile, a WhatsApp button that doesn't work, and tracking that can't see the conversion. So the platform learns from the wrong data.
This is exactly what was happening at Nobles: a restaurant losing close to SAR 200K a month. Six months after we built the infrastructure, its sales reached SAR 1.2M a month.
Seven layers, built in order. No layer stands on empty ground, and that's why the results last after the campaign ends.
Campaigns come fourth, not first
DiagnoseAudit the business, market, and funnel, and find the gaps before spending a single riyal.
StrategizePositioning, KPIs, channels, and budget, in one plan.
BuildWebsites, landing pages, CRM, and full tracking before the first ad goes live.
LaunchPaid, organic, SEO, WhatsApp, and email campaigns that work together, not apart.
OptimizeTesting ads, audiences, offers, and conversion, and deciding by the numbers.
AutomateAI agents, chat, and CRM flows that cut manual work.
ScaleTurning data into decisions, reports, and growth you can repeat.
START · 01Intro callWe get to know the business, the current numbers, and what you've tried before.
START · 02The diagnosisAn audit of the ad accounts, tracking, and website, plus a written list of priorities.
START · 03Building in orderWe build the layers one after another and review the numbers every week.
04CapabilitiesWhere I move the needle
Sixcapabilities,oneteamleadingthem.
21 people between Riyadh and Alexandria: marketing, creative, development, account management, and operations.
01
Marketing and growth strategy
Positioning, market entry, B2B and B2C growth plans, and KPI frameworks.
Example: entering the real estate market · Kinaz
120+ clients · 9 sectors
02
Performance and media buying
Google, Meta, TikTok, Snapchat, and LinkedIn, plus SEO and retargeting funnels.
Example: 84.5M impressions on TikTok
SAR 550–650K / month
03
Websites and e-commerce
Conversion-ready websites and landing pages on Shopify, Salla, and WooCommerce, with full tracking and two languages.
Example: the Safwa HR website
32+ sites & stores
04
AI automation and CRM
AI agents, chat, WhatsApp automation, email flows, and CRM pipelines.
Example: a chat agent with three tools
12+ automation systems
05
Events and exhibitions
Lead funnels, sponsor proposals, exhibition campaigns, and on-ground activations.
Example: the SIDMC expo website
Made in Saudi · SIDMC
06
Business development and tenders
Etimad tenders, technical and financial proposals, and partnerships.
Example: the Korean Village · Riyadh Boulevard
Etimad registered
CHAPTER 02 / 05Chapter two: The proofStories in numbers, screenshots from inside the accounts, and what clients say.
The proof✦Numbers, not opinions✦Inside the accounts✦Stories in numbers✦The proof✦Numbers, not opinions✦Inside the accounts✦Stories in numbers✦The proof✦Numbers, not opinions✦Inside the accounts✦Stories in numbers✦The proof✦Numbers, not opinions✦Inside the accounts✦Stories in numbers✦
05Work
Storiesinnumbers,andworkyoucanseeforyourself.
Start with the full story, then browse the work by type: campaigns, websites, stores, and emails.
Nobles Restaurant
Case file · Restaurants · Saudi Arabia
From losing SAR 200K a month to SAR 1.2M in monthly sales.
We reshot the dishes, built seasonal menus, and wrote for diners in Saudi Arabia in their own voice. Then we connected WhatsApp ordering and reservations to a chatbot and a CRM. Response time dropped and repeat orders went up.
Duration
6 months
Spend
SAR 150K
Channels
Meta · TikTok · Snap · Google
ROAS
4.9X
BEFORE−200KSAR lost every month before the work began1
AFTERSAR 1.2MIn monthly sales, and an influencer campaign with 18M views lifted sales 65%2
A seasonal campaign is written a month before the season
Ads that look like the people: Ramadan, summer, and Eid.
An iftar photo that looks like customers' homes in Ramadan, and a seat by the sea in summer. Clear offers with the price, and copy in the market's dialect. The same logic as Nobles and Chef Eyad: content sells when it looks like the people.
Ramadan · A restaurant in Saudi ArabiaPappaRoti · Summer by the sea
Bilingual company websites, built to convert, not to show off: speed, tracking from day one, and a WhatsApp button that works. Drag the ring, or hover to pause it.
Stores on Shopify, Salla, and WooCommerce, with conversion tracking and Merchant Center, ready to run ads from day one.
Gaming · Saudi Arabia · Shopify
GameSir SA: a store from scratch, and a chatbot that replies instead of the team.
A Shopify platform with full conversion tracking, performance campaigns for the Saudi gaming community, and the first major rollout of an AI chat agent.
Arabic emails for clients in events, restaurants, real estate, and education, sent over SMTP and tracked in a CRM. Hover over any email to bring it closer.
The ad brings the visit. The email brings it back.
06Inside the accounts
Realscreenshots,withmynotesonthem.
This is how I read any client's dashboard: I don't stop at impressions. I ask what each conversion cost, and what each branch sold.
1
SAR 162,720 over a full year
Steady spend, spread across the months, with no random spikes.
2
40.4M impressions, at about SAR 4 per thousand
162,720 ÷ 40,429,955 × 1000 = SAR 4.02.
3
472K conversions, at about SAR 0.34 each
162,720 ÷ 472,381 = SAR 0.34. This is the number I hold myself accountable to.
Ten more screenshots: ads, sales, and automation.
Drag the cards or pick a platform, and tap any screenshot to enlarge it. The big number on each card is calculated from the dashboard itself.
TikTok AdsAUG 2025 – JUN 2026
0.44 SAR
Cost per conversion: SAR 0.44
Spend
SAR 60,151
Impressions
15.96M
Conversions
136,560
TikTok AdsSEP 2023 – APR 2025
84.5M
Impressions, at about SAR 3 per thousand
Spend
SAR 255,387
Clicks
8.83M
Conversions
71,037
TikTok AdsJUN 2025 – JUN 2026
1.09 SAR
Cost per conversion, over a full year
Spend
SAR 118,044
Impressions
24.73M
Conversions
107,897
Google AdsSEP 2023 – APR 2025
0.38 SAR
Cost per click, across 469K clicks
Cost
SAR 180K
Impressions
21.3M
Clicks
469K
Google AdsMAY 2024 – JAN 2025
0.27 SAR
Cost per click, across 243K clicks
Cost
SAR 66.8K
Impressions
8.43M
Clicks
243K
Snapchat AdsSEP 2023 – APR 2025
$2.51
Cost per thousand impressions on Snapchat
Spend
US$17,331
Impressions
6.90M
Clicks
103,963
Snapchat AdsDEC 2022 – JUN 2026
$2.66
Cost per thousand impressions, over three and a half years
Spend
US$13,929
Impressions
5.23M
Clicks
68,860
Sales reportJAN 31 · CHEF EYAD
1.73M SAR
Sales for the whole of January, across three branches
Tahlia
928,375
Khobar
519,390
Al Khaleej
285,842
Sales reportDECEMBER · CHEF EYAD
1.79M SAR
December sales up to the report date
Tahlia
949,486
Khobar
540,987
Al Khaleej
295,129
n8n · AI agentAUTOMATION
3 أدوات
One agent that reads, remembers, and searches, then replies
Input
Chat
Model
OpenAI
Search
SerpAPI
1 / 10
Every screenshot comes from a real client account in the 2026 executive portfolio, with account names and contact details removed. A "conversion" follows each account's own definition on its platform. The large TikTok screenshot covers June 13, 2025 to June 7, 2026.
07The numbers
Numbersdon'tlie.
From the 2026 executive portfolio, and from the platform dashboards themselves.
4.9XROAS in restaurantsNobles, over 6 months
SAR 7M+Revenue impactNobles, over 6 months
165M+Impressions on TikTokTotal of four TikTok dashboards in the screenshots section
21.3MImpressions on Google AdsGoogle dashboard, 2023 to 2025
600K+ConversionsTikTok dashboards
1.2M+Ad clicksAcross all platforms
87+Campaigns launchedAcross all platforms
13%Lead-to-sale rateKinaz real estate
08Testimonials
Theysaidit,notme.
Four clients from restaurants, real estate, and e-commerce, in their original words.
Chef Eyad · 5.4X ROAS
“
Ahmed runs marketing the way an owner would — focused on real numbers, not vanity metrics. We saw the difference in monthly sales within the first quarter.
Khaldoun AlhamoudGeneral Manager, Chef Eyad Restaurant
“
Ahmed turned our marketing into a real sales pipeline. Leads came in qualified, the sales team had context, and the conversion improved month over month.
Bakri MahmoudMarketing Manager, Azhar Development
“
Ahmed built our Saudi e-commerce presence from scratch — the store, the campaigns, the tracking, the optimization. We launched in weeks, not months.
Samy AlmatrifiCEO, GameSir SA
“
Ahmed bridges the gap between marketing and engineering in a way I haven’t seen before. The website, the tracking, the integrations — all production-grade from day one.
“Ahmed bridges the gap between marketing and engineering in a way I haven't seen before. The website, the tracking, the integrations — all production-grade from day one.”
Mohamed AminCEO, The Bochery SA
CHAPTER 03 / 05Chapter three: The decisionRun your numbers, choose how we work, and ask before you call.
The decision✦Run the numbers yourself✦Start with a diagnosis✦No long commitment✦The decision✦Run the numbers yourself✦Start with a diagnosis✦No long commitment✦The decision✦Run the numbers yourself✦Start with a diagnosis✦No long commitment✦The decision✦Run the numbers yourself✦Start with a diagnosis✦No long commitment✦
09Try your numbersROAS Calculator
Whatdoes4.4Xmeanforyourbudget?
Enter your budget and profit margin to see the revenue range at past campaign results, and where your break-even point sits.
Monthly revenue range at a ROAS of 4.4X to 5.4X
SAR 220,000 –270,000
SPEND
REVENUE
2.5XBreak-even ROAS at your margin (the red line)
880 – 1,080orders a month, approximately
This is not a promised result. The range comes from past campaigns in restaurants and e-commerce, and your result depends on the product, the offer, and the market. The first step is always a diagnosis of your account.
What’s the difference between a performance marketing expert and a regular ad agency?
An agency measures the ad. I measure what comes after it: did the customer reach the website, did anyone reply, and did they buy. That’s why I start with tracking, the website, and the CRM, and then the campaigns.
Are the screenshots and numbers on this page real?
Yes. Every screenshot comes from a real client account, and every number comes from the 2026 executive portfolio or from the dashboard itself. We removed account names and contact details to protect client privacy.
Do you work outside Saudi Arabia?
Yes. I work from Riyadh with clients in Saudi Arabia and Egypt, and the team is split between the two countries.
Do you only run ads, or do you build the website too?
Both. My background is computer engineering, the team includes developers, and we’ve built more than 32 websites and stores on WordPress, WooCommerce, Shopify, and Salla.
Do you work with government entities?
Yes, through Etimad, including preparing the technical and financial proposals. One of the entities we’ve worked with is the General Entertainment Authority.
How do we start?
With an intro call, then the first step of the method: the diagnosis. We review the ad accounts, the tracking, and the website, and you leave with a written list of priorities before any long commitment.
What’s in the academy?
Four sections: courses, ready-made dev files (Excel, n8n, GTM, and Elementor), short books, and a complete guide for business owners. All in Arabic, and all built on real accounts.
When do the academy and the community open?
The free WhatsApp Community opens when the site launches. The academy waitlist is open now: everyone who signs up gets the “30 ready-made prompts for marketers” resource first, then the opening date.
CHAPTER 04 / 05Chapter four: Behind the numbersHow I think, and the journey from Alexandria to Riyadh.
Behind the numbers✦Computer engineer✦From Alexandria✦To Riyadh✦Behind the numbers✦Computer engineer✦From Alexandria✦To Riyadh✦Behind the numbers✦Computer engineer✦From Alexandria✦To Riyadh✦Behind the numbers✦Computer engineer✦From Alexandria✦To Riyadh✦
12How I think
SixrulesIdon'tcompromiseon.
Before any price quote, this is what you get from me. Each rule is a choice between two things, and the first always comes before the second.
01
Numbersbeforestories
I publish metrics I can prove: ROAS, revenue, and impressions.
02
Systemsbeforetactics
I build the infrastructure first: tracking, CRM, and the website. Campaigns come on top.
03
Arabicbeforetranslation
I write for the Saudi audience in its own voice, not in translated copy.
04
Integrationbeforeoptimization
I connect the ads, content, website, and CRM first, then optimize the flow.
05
Ownershipbeforedelegation
I'm the registered director. The signature is mine, and so is the responsibility.
06
What's provenbeforewhat impresses
If I can't prove it, I don't claim it.
13The journeyBuilder to Leader
FromAlexandriatoRiyadh.
I started as a performance marketer and web developer, and today I lead an agency from Riyadh. That's why I understand the campaign, the code, and the budget together.
Real coordinates on a simple flat projection. The gold line: the career journey from Alexandria to Riyadh.
FEB 2018 – AUG 2022Primavera Marketing AgencyPerformance marketer and web developer · Alexandria. This is where I learned media buying, WordPress, and SEO.
AUG 2018 – OCT 2020ON MarketingMarketing manager · Alexandria. Content planning and campaign execution for local clients.
JAN 2023 – DEC 2024Yucca Marketing & SoftwareExecutive director · Riyadh and Alexandria. Running the agency and growing clients across Egypt and Saudi Arabia.
JAN 2025 – NOWCreative Era AgencyExecutive director · Riyadh. A team of 21, 18 to 22 accounts, and the registered director in the commercial registration.
B.Sc. in Computer Engineering with honors, Pharos University. While I chaired the IEEE student branch, it won the title of best student branch in Egypt.
CHAPTER 05 / 05Chapter five: Learn with meAn academy and a community for anyone who wants to build growth themselves.
Learn with me✦Courses✦Dev files✦Books✦Complete guide✦Community✦Learn with me✦Courses✦Dev files✦Books✦Complete guide✦Community✦Learn with me✦Courses✦Dev files✦Books✦Complete guide✦Community✦Learn with me✦Courses✦Dev files✦Books✦Complete guide✦Community✦
14AcademyAI Growth Engineering
LearntobuildgrowthwithAI,fromrealaccounts.
Courses, dev files, books, and a complete guide in Arabic, bringing together what I work with every day: ads, websites, automation, and AI.
Prices and dates here are proposals for this prototype
RANDOM AIRandom use
You ask the tool for an ad and publish it as is.
Ten tools, and nothing connecting them.
Automation that breaks at the first real customer.
No one knows what sold.
AI GROWTH ENGINEERINGAI growth engineering
You start with tracking, before any content.
One agent with one clear job.
Flows tested on n8n and Make before they go live.
Every step has a number, reviewed every week.
Flagship course
AI Growth Engineer: a complete growth system for a real business in 21 days.
Seven modules, one for each step of the method. You pick a real business, yours or a client's, and build one layer for it in each module. On day 21 you have a system that works, not just a certificate.
DAY 1–3DiagnoseAudit a real business with a ready-made template.
DAY 4–6StrategizeChannels, budget, and KPIs in Excel.
DAY 7–9BuildAn AI-built landing page with Pixel and GA4.
DAY 10–12LaunchYour first campaign, on a test budget.
DAY 13–15OptimizeReading the dashboard, and decisions by the numbers.
DAY 16–18AutomateA WhatsApp agent that replies, qualifies, and enters leads into the CRM.
DAY 19–21ScaleA reporting dashboard and next month's plan.
Real examples from my work, explained inside the course:
Reading a TikTok dashboardBuilding a chat agentA store with full tracking
In preparation
Professional media buyer
Meta, TikTok, Snapchat, and Google, from campaign structure to reading the dashboard, on real accounts.
Ads trackIntermediate to advanced
In preparation
A WhatsApp agent that qualifies leads
n8n, the WhatsApp API, an AI model, and a CRM: from the first message to a qualified lead on the list.
Automation trackHands-on
In preparation
Arabic SEO that brings customers
Keywords in Modern Standard Arabic and in dialect, and content from real experience that ranks first on Google and gets quoted in AI answers.
SEO trackBeginner and intermediate
The same files I use with clients, ready to copy and edit. Each file comes with a short guide on how to use it.
XLSX
Monthly media plan
Channels, budget, and target KPIs for every week, with ready-made formulas.
In the template bundle
XLSX
Weekly client performance report
From spend to revenue, on one page a business owner understands.
In the template bundle
XLSX
Budget and break-even ROAS calculator
The full version of the calculator on this page, with all products.
Free
JSON
n8n lead qualification flows
A WhatsApp message, then AI classification, then a CRM entry and an alert to the team.
In the template bundle
JSON
GTM container for full tracking
GA4, Meta Pixel, and TikTok events, ready to import, with an explanation of each event.
In the template bundle
ZIP
Elementor landing page template
A fast Arabic landing page, with a form, a WhatsApp button, and built-in tracking.
In the template bundle
What I learned from the accounts, written in Arabic. Short books you read in one sitting and apply in a week.
BOOK · 01The ad is not the problemWhat happens after the click, and why half your budget gets lostAhmed Helmy
The ad is not the problem
Tracking, WhatsApp replies, and the landing page: where sales get lost after the ad.
BOOK · 02Numbers before storiesHow to read your ad dashboard and hold whoever runs it accountableAhmed Helmy
Numbers before stories
ROAS, cost per order, and cost per thousand impressions, with real screenshots and notes on them.
PROMPTS · ARAI prompts for marketersAn Arabic prompt library for ads, content, and repliesAhmed Helmy
AI prompts for marketers
30 prompts free for the first sign-ups, and the full library in the bundle.
THE COMPLETE GUIDEThe complete guide for business ownersHow to build a growth system that doesn't rely on luckAhmed Helmy
PDF with templates · Eight chapters
Everything a business owner needs to run their marketing by the numbers, in one guide.
Diagnose your business before any adThe audit checklist I start with for every client.
Write a plan with channels, budget, and KPIsHow much to spend, where, and when to stop.
Build a website and tracking that see the salesPixel, Conversions API, and GA4, in a business owner's language.
Launch campaigns that work togetherAds, WhatsApp, and email, in one funnel.
Optimize by the numbers, not by feelWhat to read on the dashboard every week.
Automate what repeatsA chat agent, lead qualification, and alerts to the team.
Scale what has proven to workWhen to raise the budget, and by how much.
How to hold your agency or employee accountableThe questions that reveal the real numbers.
LEVEL 1Free resourcesSAR 0The guides, the calculator, 30 prompts, and the newsletter.
LEVEL 2Template bundlesSAR 149The six dev files, and the full prompt library.
LEVEL 3Flagship courseSAR 699AI Growth Engineer, in 21 days.
BEST VALUEThe full academySAR 999All courses, files, books, and the guide, current and upcoming. The price rises to SAR 1,499 when the next course is released.
After the course: Show your project in the student projects gallery on ahmedhelmy.me, with a direct link to your site.
One place for marketers, developers, and business owners in Saudi Arabia and Egypt. Real numbers, real questions, and no sales links.
Growth Engineers
live-sessions
ads
automation-and-ai
website-building
seo
opportunities-and-projects
show-your-project
NEXT · LIVELive teardown of an ad accountA member shares their account, we read the dashboard together as in the "Inside the accounts" section, and we leave with three decisions.
CHALLENGE · 7 DAYSBuild a WhatsApp agent in 7 daysA small daily task, and a review at the end of the week.
Community rules
Share your numbers, not your opinions.
Respect the confidentiality of client data.
No sales links, and no unsolicited private messages.
Every Sunday · 8 PM
Live Q&A sessionA full hour, Riyadh time, for members' questions.
First Thursday of the month
Live account teardownA real account from one of the members, with their permission.
Every quarter
7-day challengeA WhatsApp agent, a landing page, or a first campaign.
Always
Opportunities boardProjects and jobs in Saudi Arabia and Egypt, added by members.
WhatsApp CommunityFREEAn announcements channel for sessions and challenges, topic groups, the newsletter, and the free guides.
Paid communitySOON · SKOOLSession recordings, account teardowns, challenges, and templates, with a monthly subscription.
First to sign up, first to get the 30 promptsThe academy waitlist
5.4XChef Eyad
4.4XPappaRoti Egypt
+85%Legend Aim
×6Jewel Festival
Bakri MahmoudMarketing Manager, Azhar Development
Mohamed AminCEO, The Bochery SA
