Marketing and growth strategy
Where you stand in the market, how to enter a new one, and which numbers to hold your team to.
9 sectors
Performance marketing and AI growth expert · Riyadh
I build growth infrastructure that turns your ads into sales.
I'm here because
Today I manage SAR 550K–650K in monthly ad spend from Riyadh. I build your tracking, website, and automation first, then launch campaigns on top, so every riyal becomes measurable.
Every number here has a source
8+Years leading marketing and tech
120+Clients in the Middle East
21People on my team
4.4–5.4XDocumented ROAS range
01Clients
My clients in Saudi Arabia and Egypt.
From a restaurant with three branches to a government entity through Etimad.
- Government and semi-government
- Restaurants
- Hospitality
- Real estate
- E-commerce
- Gaming and retail
- Exhibitions and events
- Professional services
- Technology
Registered supplier on EtimadTenders for government and semi-government entities, with technical and financial proposals.
A selection of my clients.
CHAPTER 01 / 04Chapter one: The problem and the solutionWhat gets lost after the click, the method that fixes it, and who delivers it.
02The problem
The ad isn't the problem. The problem is what happens after the click.
If you see your business in one of these three, you don't need a better ad. You need infrastructure that makes every riyal you spend on ads measurable.
- SYMPTOM 01
Lots of messages. Sales that don't move.
A customer asks on WhatsApp, then disappears. No one replies within minutes, and no one knows which ad they came from.
- SYMPTOM 02
A monthly report full of likes.
Reach and engagement go up every month, and revenue doesn't show up on a single line of the report.
- SYMPTOM 03
A website that wastes paid traffic.
A slow page on mobile, a WhatsApp button that doesn't work, and tracking that can't see the conversion. So the platform learns from the wrong data.
This is exactly what was happening at Nobles when we started. The story shows what we fixed first, and what changed in sales.
The full storyRead it03The methodThe Growth Infrastructure Model™
Infrastructure first, campaigns on top.
Seven layers, built in order, each standing on the one before it. That is why the results last after the campaign ends.
- START · 01Intro callWe get to know the business, the current numbers, and what you've tried before.
- START · 02The diagnosisAn audit of the ad accounts, tracking, and website, plus a written list of priorities.
- START · 03Building in orderWe build the layers one after another and review the numbers every week.
04What I do
Six services, one team delivering them.
I set the priorities and own the result. My team in Riyadh and Alexandria delivers: marketing, design, development and account management.
Performance and media buying
Campaigns on Google, Meta, TikTok, Snapchat and LinkedIn, search visibility, and retargeting people who visited and did not buy.
SAR 550K to 650K a month
Websites and e-commerce
Websites and stores on Shopify, Salla and WooCommerce, in two languages, with tracking that sees every sale.
32+ sites and stores
AI automation and CRM
An AI agent that answers on WhatsApp and qualifies the customer, then logs them in the CRM and alerts your team.
12+ automation systems
Events and exhibitions
Campaigns that sell exhibitor space and bring visitors, sponsor proposals, and on-ground activity on the day.
Made in Saudi · SIDMC
Business development and tenders
Etimad tenders with a full technical and financial proposal, and partnerships with entities and suppliers.
Registered on Etimad
CHAPTER 02 / 04Chapter two: The proofStories in numbers, screenshots from inside the accounts, and what clients say.
05Work
Stories in numbers.
One full story first, then the work by type: campaigns, websites, stores and emails.
Case file · Restaurants · Saudi Arabia
From losing SAR 200K a month to SAR 1.2M in monthly sales.
We reshot the dishes, built seasonal menus, and wrote for diners in Saudi Arabia in their own voice. Then we connected WhatsApp ordering and reservations to a chatbot and a CRM. Response time dropped and repeat orders went up.
- Duration
- 6 months
- Spend
- SAR 150K
- Channels
- Meta · TikTok · Snap · Google
- ROAS
- 4.9X
BEFORE−200KSAR lost every month before the work began1
AFTERSAR 1.2MIn monthly sales, and an influencer campaign with 18M views lifted sales 65%2
¹ Case study on the website · ² 2026 executive portfolio and the website
Paid campaigns on Meta, TikTok, Snapchat, and Google. Decisions are made on ROAS and cost per order, not reach.
5.4XChef EyadRestaurants · Saudi Arabia · 6 months
Copy written for Riyadh, not translated. The result: 5.4X.
- Monthly sales
- SAR 950K
- Spend
- SAR 180K+
- Content calendar per branch
- 4 weeks
4.4XPappaRoti EgyptRestaurants · Egypt
Cost per order under EGP 18, with ads in Alexandria's dialect and its summer.
- Monthly sales
- EGP 790K
- Ad spend
- EGP 180K
- Ordering channels
- Talabat · Elmenus
321Kinaz & MayarReal estate · 3 months
321 residential units sold, from SAR 50K in ads.
- Qualified leads
- 1,200+
- Lead-to-sale rate
- 13%
- Longest wait for a lead follow-up
- 24 hours
+85%Legend AimE-commerce · Saudi Arabia · 3 months
A gaming store's sales up 85% in three months.
- Total sales
- SAR 603K
- Orders
- 1,129
- Monthly spend
- SAR 15K
GEA · Riyadh BoulevardGovernment and semi-government
A government tender through Etimad, from the idea to delivery on site.
- Tender through the platform
- Etimad
- General Entertainment Authority
- GEA
×6Jewel FestivalExhibitions and events · Alexandria · 1 year
80% of the exhibition grounds rented out, and sales up sixfold.
- Spaces rented
- 55+
- Visitors
- 10,000+
A seasonal campaign is written a month before the season
Ads that look like the people: Ramadan, summer, and Eid.
An iftar photo that looks like customers' homes in Ramadan, a seat by the sea in summer, a clear offer with its price, and copy in the market's dialect. An ad sells when it looks like the people who see it.
Bilingual company websites, built to convert, not to show off: speed, tracking from day one, and a WhatsApp button that works.
Stores on Shopify, Salla, and WooCommerce, with conversion tracking and Merchant Center, ready to run ads from day one.
Gaming · Saudi Arabia · Shopify
GameSir SA: a store from scratch, and a chatbot that replies instead of the team.
A Shopify store with full sales tracking, campaigns for the gaming community in Saudi Arabia, and an AI chat agent that answers customers.
Read the case study
Arabic emails for clients in events, restaurants, real estate and education, sent from the mail system and tracked in the CRM.
The ad brings the visit. The email brings it back.
06Inside the accounts
Real screenshots, with my notes on them.
This is how I read any client's dashboard. I don't stop at impressions. I ask what each conversion cost, and what each branch sold.
- SAR 162,720 over a full year
Steady spend, spread across the months, with no random spikes.
- 40.4M impressions, at about SAR 4 per thousand
162,720 ÷ 40,429,955 × 1000 = SAR 4.02.
- 472K conversions, at about SAR 0.34 each
162,720 ÷ 472,381 = SAR 0.34. This is the number I hold myself accountable to.
Ten more screenshots: ads, sales, and automation.
The big number on each card is calculated from the dashboard itself.
0.44 SAR
Cost per conversion: SAR 0.44- Spend
- SAR 60,151
- Impressions
- 15.96M
- Conversions
- 136,560
84.5M
Impressions, at about SAR 3 per thousand- Spend
- SAR 255,387
- Clicks
- 8.83M
- Conversions
- 71,037
1.09 SAR
Cost per conversion, over a full year- Spend
- SAR 118,044
- Impressions
- 24.73M
- Conversions
- 107,897
0.38 SAR
Cost per click, across 469K clicks- Cost
- SAR 180K
- Impressions
- 21.3M
- Clicks
- 469K
0.27 SAR
Cost per click, across 243K clicks- Cost
- SAR 66.8K
- Impressions
- 8.43M
- Clicks
- 243K
$2.51
Cost per thousand impressions on Snapchat- Spend
- US$17,331
- Impressions
- 6.90M
- Clicks
- 103,963
$2.66
Cost per thousand impressions, over three and a half years- Spend
- US$13,929
- Impressions
- 5.23M
- Clicks
- 68,860
1.73M SAR
Sales for the whole of January, across three branches- Tahlia
- 928,375
- Khobar
- 519,390
- Al Khaleej
- 285,842
1.79M SAR
December sales up to the report date- Tahlia
- 949,486
- Khobar
- 540,987
- Al Khaleej
- 295,129
3 أدوات
One agent that reads, remembers, and searches, then replies- Input
- Chat
- Model
- OpenAI
- Search
- SerpAPI
1 / 10
Every screenshot comes from a real client account in the 2026 executive portfolio, with account names and contact details removed. A "conversion" follows each account's own definition on its platform. The large TikTok screenshot covers June 13, 2025 to June 7, 2026.
07Testimonials
They said it, not me.
Four clients from restaurants, real estate and e-commerce, in their own words.
Chef Eyad · 5.4X ROASAhmed runs marketing the way an owner would — focused on real numbers, not vanity metrics. We saw the difference in monthly sales within the first quarter.
Khaldoun AlhamoudGeneral Manager, Chef Eyad RestaurantAhmed turned our marketing into a real sales pipeline. Leads came in qualified, the sales team had context, and the conversion improved month over month.
Bakri MahmoudMarketing Manager, Azhar DevelopmentAhmed built our Saudi e-commerce presence from scratch — the store, the campaigns, the tracking, the optimization. We launched in weeks, not months.
Samy AlmatrifiCEO, GameSir SAAhmed bridges the gap between marketing and engineering in a way I haven’t seen before. The website, the tracking, the integrations — all production-grade from day one.
“Ahmed bridges the gap between marketing and engineering in a way I haven't seen before. The website, the tracking, the integrations — all production-grade from day one.”
Mohamed AminCEO, The Bochery SACHAPTER 03 / 04Chapter three: The decisionHow to work with me, and answers to what people ask before the first call.
08Work with me
How we work together.
Pick the path closest to what you are trying to solve, and send me two lines about where you are now.
01
For business owners
You spend on ads and don't see the sales you expect. We start by diagnosing your accounts and website, and you get a written list of priorities.
- Diagnosis of the accounts, tracking and website
- Building the full growth infrastructure
- Entering the Saudi market
02
For tender and procurement managers
You need a supplier registered on Etimad who prepares the technical and financial proposal and delivers what it promises.
- Etimad tenders
- Writing the technical proposal
- Structuring the financial proposal
09FAQ
Before you call.
What’s the difference between a performance marketing expert and a regular ad agency?
An agency measures the ad. I measure what comes after it: did the customer reach the website, did anyone reply, and did they buy. That is why I start with tracking, the website and the CRM, and only then the campaigns.
Are the screenshots and numbers on this site real?
Yes. Every screenshot comes from a real client account, and every number comes from the 2026 executive portfolio or from the dashboard itself. I hid account names and contact details to protect client privacy.
Do you work outside Saudi Arabia?
Yes. I work from Riyadh with clients in Saudi Arabia and Egypt, and my team is split between the two countries.
Do you only run ads, or do you build the website too?
Both. I’m a computer engineer, my team includes developers, and we have built more than 32 websites and stores on WordPress, WooCommerce, Shopify and Salla.
Do you work with government entities?
Yes, through Etimad, and we prepare the full technical and financial proposals. One of the entities we have worked with is the General Entertainment Authority.
How do we start?
With a WhatsApp message or an intro call. Then comes the first step of the method, the diagnosis: I review the ad accounts, the tracking and the website, and you get a written list of priorities before any long commitment.
What’s in the academy?
Four sections: courses, ready-made files (Excel, n8n, GTM and Elementor), short books, and a complete guide for business owners. All in Arabic, and all built on real accounts.
When do the academy and the community open?
The free WhatsApp community takes join requests now, from the community page. The academy opens soon: everyone on the waiting list gets the “30 ready prompts for marketers” resource first, then the opening date.
CHAPTER 04 / 04Chapter four: Learn with meFree resources, an academy and a community for anyone who wants to build growth themselves.
10Learn with me
If you want to build this yourself.
An academy in Arabic that teaches the same method on real accounts, and a free WhatsApp community where you can ask. Start with a free resource today.
Free · PDF30 ready prompts for marketersArabic prompts for ads, content and replies to customers, tested on real accounts.Free · Google SheetsAd account audit templateThe same checklist I start with for every client in the diagnosis step.Free · WhatsAppThe Growth Engineers communityAsk, share your numbers and join the sessions with marketers and business owners in Saudi Arabia and Egypt.Flagship courseAI Growth EngineerYou build a full growth system for a real business in 21 days, one step at a time.
The academy waiting list
You get the "30 ready prompts" resource first, then the opening date of the flagship course.